Selling a home is a lot of work, you have to find the right realtor, find the best marketing strategy, and make sure you listing gets published to the internet in as many places as possible. But do you take the time to make sure you have enough good pictures of your home?Studies have shown that you could increase the sale price of you home by 3.9 percent simply by adding one picture. A new study of 4,000 homes evaluated by researchers Justin D. Benefield, Christopher L. Cain and Ken H. Johnson, shows that the more photos you add to you listing the more you stand to gain. Each photo could net the seller about $150 to $200, not bad for a little bit of extra work.
A good working ratio Johnson told The Wall Street Journal is to have a ratio of four to five interior shots of a home to every one exterior shot. Interior shots were found to have a bigger effect in increasing the sales price than exterior photos. Interior shots were found to increase the value 4 percent vs 1.9 percent increase from exterior shots.
Although the study shows that adding photos could increase the sale price of you home there is a bit of a catch 22 for some people. The same study found that adding photos to a listing increased the time that it takes to sell a home by 16.5 extra days. The reason Johnson suggests is that photos provide buyers with more information to consider and can slow the decision process.
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